गूळ पावडर · jaggery
Organic Jaggery Powder
Free-flowing, unrefined cane sweetness for everyday cooking.
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Taste & Trust
One harvest.
Two wins.
नावात जुळे, प्रत्येक बरणीत दोन विजय.
A fair price for the farmer who grew it. A pure, chemical-free staple for the family that cooks with it.
- No chemicals, no additives
- GI-tagged origins
- Fair trade with farmers
- Traditionally prepared
- Family-run in Sangli
आमची उत्पादने · the range
Three staples, done properly
Not a catalogue of everything — just the staples this soil does best, made the old way.
नावाचा अर्थ · why the name
जुळे, आणि दोन विजय
THE2WINS honours the twins in the Khochare family — the two figures on our badge — and makes a promise: every order wins twice, once in the village and once at your table. Scroll on — the picture tells it.
एक हंगाम · one harvestIt begins in the soil — turmeric lifted by hand.
शेतकऱ्याचा हात · the farmer's handReaches out — and earns a fair, direct price.
कुटुंबाचा हात · the family's handReaches back — for staples with nothing hidden.
दोन हात, दोन विजय.two hands · two wins
Win one · the farm
Farmers in the Kolhapur–Sangli belt earn a fair, direct price — and every field that switches from sugarcane to turmeric or ginger earns more from the same soil.
Win two · the kitchen
Your family gets staples with nothing added and nothing hidden: no chemicals, no colours, no preservatives — prepared the way they were before shortcuts.
या हंगामातून · from this season
Start with these
लाकाडोंग हळद · turmeric
Lakadong Turmeric Powder
7–12% curcumin, from the Jaintia Hills of Meghalaya.
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सुंठ पावडर · ginger
Dry Ginger Powder (Sunth)
Sun-dried ginger, finely milled for warmth and digestion.
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आमची गोष्ट · our story
THE2WINS was born in the Khochare family kitchen in Sangli — started by Mrs. Khochare and run together with her husband, Captain Mahesh Khochare (Retd.).
“After 25 years in the Indian Defence Forces, the Captain came home — and turned the family's sugarcane fields into turmeric fields.”
Not as a gesture, but as proof to every farmer in the belt that the switch pays. Together, the couple carries what those fields grow, from the farm gate to your kitchen shelf.
Read the whole storyप्रत्येक बरणीची गोष्ट · the journey
Eight scenes from field to shelf
Every jar walks the same road — so we had the road drawn, scene by scene, the way it deserves to be told.
घरवापसीThe homecomingAfter twenty-five years in uniform, Captain Khochare walks back into his village with one question: why do the farmers who feed everyone earn the least? 
पेरणीPlanting the changeThe family's own sugarcane fields are the first to take turmeric seed — proof before persuasion. 
शेत हिरवं होतंThe fields turn greenMonsoon rows of broad-leafed haldi where cane once stood — the same black soil, earning more per acre. 
काढणीThe harvestFresh rhizomes lifted from the earth with the soil still clinging — the season the whole village works. 
वाळवणBoiled, then sun-driedBoiled in the courtyard pot and dried on woven mats in the open sun — no polish, no colour, no hurry. 
गुऱ्हाळThe jaggery nightCane juice slow-cooked in the open pan until it sets golden — no washing soda, no bleach, just heat and patience. 
गावाकडून घराकडेFarm to homeSacks and jars leave the village at first light — collected direct from the field, no mandi in between. 
स्वयंपाकघरThe second winHaldi doodh on the stove, gur on the shelf — the same harvest ends at your family’s table.
The full story — the name, the twins, the switch from sugarcane —lives on the About page.
मूळ ठिकाणं · two origins
Grown in two places worth naming
Everything we sell comes from soil we can point to — and both origins carry Geographical Indication tags.
सण आणि समारंभ · celebrations
Every festival here begins with gur
Tilgul at Sankranti, puran poli for the festive table, chikki for Diwali faral — the Maharashtrian festival calendar is sweetened with jaggery, never refined sugar. Cook this year's plate from the same jars the village celebrates with.
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