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THE2WINSTASTE & TRUST

हळद · turmeric

Two turmerics, both worth naming

Most turmeric is sold as just "haldi" — anonymous yellow powder. Ours carries names and papers: Sangli turmeric, GI-tagged since 2018, grown in the black soil of India's turmeric capital (much of it on our own converted fields); and Lakadong turmeric from Meghalaya's Jaintia Hills, GI Reg. No. 741, testing at 7–12% curcumin against the 2–3% of ordinary haldi.

Both are boiled, sun-dried and ground whole — no polishing agents, no added colour, no fillers. If you want an everyday workhorse, take Sangli. If you want turmeric that announces itself, take Lakadong and use half as much.

THE2WINS turmeric — हळद

हळद · the range

Our turmeric

Prices and pack sizes come back on WhatsApp, usually within the day.

लाकाडोंग हळद · turmeric

Lakadong Turmeric Powder

7–12% curcumin, from the Jaintia Hills of Meghalaya.

Price on WhatsApp

सांगली हळद · turmeric

Sangli Turmeric Powder

From India's turmeric capital — GI-tagged since 2018.

Price on WhatsApp

आमची पद्धत · why ours

What makes it different

GI-tagged, single origin

A Geographical Indication tag ties the crop to its place, like Champagne to Champagne. Both of our turmerics are traceable to a named region and standard — anonymous powder is traceable to nothing.

Unpolished, uncoloured

Commercial haldi is often polished and sometimes dyed to look brighter. Ours is ground from sun-dried fingers and left alone — the colour in the jar is the colour of the crop.

Bought direct, both origins

The same farm-gate relationship we keep in Sangli extends a thousand kilometres east: we procure Lakadong directly from hill farmers in the Jaintia Hills.

पाककृती · cook with it

Turmeric in the kitchen

Family recipes from our own kitchen that use this staple.

हळदीचं दूध · Drinks & warmers

Haldi Doodh

The original golden milk — one pan, ten minutes, real Lakadong depth.

10 min2 cupsView recipe

पुरण पोळी · Festival cooking

Puran Poli

Maharashtra's festival flatbread — chana dal and gur, rolled thin and roasted in ghee.

85 min8 polisView recipe

सुंठ काढा · Drinks & warmers

Sunth Kadha

The monsoon decoction — sunth, haldi and gur simmered into ten warm minutes.

12 min2 cupsView recipe

प्रश्न · good questions

Asked honestly, answered honestly

Sangli or Lakadong — which should I buy?

Sangli haldi is the everyday one: bright, earthy, GI-tagged since 2018, right for dals, sabzis and general cooking. Lakadong is the strong one: 7–12% curcumin, deeper colour and aroma, worth it for haldi doodh and anywhere you want turmeric to actually work. Many kitchens keep both.

What does the GI tag actually mean?

Geographical Indication registration legally ties a product name to its region of origin — turmeric sold as Lakadong is supposed to come from the Jaintia Hills, the way Darjeeling tea must come from Darjeeling. It protects both the buyer and the farming community that built the reputation.

Why does your haldi look less bright than market powder?

Because we do not polish it or add colour. Some market turmeric is buffed with polishing agents or, in the worst cases, dyed with synthetic yellows. Real unpolished haldi is a warm, earthy gold — and it colours your cooking gradually rather than instantly.

How much Lakadong should I use?

Start with half your usual quantity — at three to four times the curcumin of ordinary turmeric, a little goes further. Turmeric is fat-soluble, so it works best cooked in ghee or oil, or stirred into warm milk, with a pinch of black pepper as the traditional companion.

रोजनिशी · from the journal

Read before you buy

Know your food · 30 July 2026

Lakadong turmeric, explained

What curcumin actually is, why 7–12% is a different league from 2–3%, and what the 2024 GI tag protects — a plain-language guide to the strongest everyday haldi.

Farmer stories · 2 July 2026

Why we pulled out sugarcane and planted turmeric

The Kolhapur–Sangli belt has grown cane for generations. Here is why the Captain turned the family's own fields over to turmeric — and why more farmers are following.